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Max Hamburgerrestauranger AB (Max Hamburger Restaurants Incorporated) is a fast food corporation which was founded by Curt Bergfors in Gällivare, Sweden in 1968. Bergfors' oldest son Richard Bergfors is the current president since 2002. Until the 1980s, Max was the largest hamburger restaurant chain in northern Sweden, with only a single restaurant outside of Norrland (on Drottninggatan, Stockholm). This changed during the 1990s, when they expanded to become a nationwide fast-food chain. By 2011, there were around 85 restaurants in Sweden, compared to just 40 five years earlier. From 2005 to 2010, Max expanded extensively to the western parts of Sweden, and in 2010, plans were announced to expand to Riyadh and Dubai with Kuwait following.〔(DN: Maxad expansion för Maxburgare )〕 Three years later, Landmark Group were operating three Max restaurants in Dubai〔(Max etablerar sig i Dubai ) Dagens Nyheter March 30, 2013〕 where the menu was modified to exclude bacon.〔(Svensk hamburgerkedja på frammarsch i Mellanöstern ) Dagens Nyheter October 05 2013〕 The first restaurant in Norway opened on May 12, 2011.〔(Massiv: Svenskeburgerne inntar Norge )〕 ==Products== Max's relies on its Swedish heritage as a means of competing with the two major fast food-chains on the market, McDonalds and Burger King, but also embraces a multi-cultural image at the same time. Max has done advertising featuring children as well as adults with different ethnicity, dressed in traditional Swedish costumes (folkdräkt), and only music from Swedish artists are played in the restaurants, via the company's own radio channel. Max does not only offer traditional hamburgers but also healthier alternatives like the Delifresh menus, which ranges from 4% to 12.5% fat, served like regular hamburgers in healthier bread with the usual accessories. It also sells its own brand of salad sauce, which is quite popular. Max also features low GI and gluten free menus. Max offers free of charge WiFi access in most of their restaurants. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Max Hamburgers」の詳細全文を読む スポンサード リンク
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